After making your best beer, it’s time to think about the packaging that your creation will reach consumers. The beer container is the three-dimensional representation of the distinctive character of your brand. For an end consumer, beer and its packaging are inseparable. Packaging is beer and beer is packaging.
As you work to move from a mere consumer experience project to a real packaged beer experience, having a strong strategy for packaging such beer becomes a necessity. Before developing a new packaging design, take a minute to consider how the shape, capacity, size, color and closure of the bottle will work together to ensure that your beer has a strong presence on the shelves.
WHAT DOES THE SIZE COMMUNICATE?
Apart from the most popular standard sizes (330 ml / 250 ml in Europe and 12 oz in the US), there are other options that you would like to consider depending on the trend you are trying to follow:
TO SHARE: 22 OZ / 750 ML
The 22-ounce bottle (650 ml), or the so-called bomber, is an innovative and strategic container size. This share-size bottle is one of the brewer’s favorites for the distribution of special products or limited runs. The 22 ounces are a contemporary alternative to that bottle of wine that you plan to take to the next dinner with friends.
The 750 ml bottle offers many of the comforts of the 22-ounce bomber, but in a volume that looks more like the bottles of spirits. This format is a true size to share and promote friendship and camaraderie. In addition to these popular sizes for sharing, trends are emerging that drive new capacity options.
SMALLER SIZE TREND: 7 OZ / 250 ML
Who likes to drink their hot beer? The smaller format bottle defies the high temperatures of hot summer days. The small size of this bottle keeps the beer cold and makes people who like to spend the day at the beach happy. It is a perfect size to offer test samples or for a variety setup that allows you to offer a pre-packaged beer tasting table. Alternatively, it can be used for beers with high alcohol content by volume (ABV), thus reducing this level of alcohol.
AND WHAT ABOUT THE SIZE OF 16 OZ / 500 ML?
While it is a fairly popular standard size in Europe, 16 ounces is rather an emerging capacity trend in the United States. It is rather a male format that offers greater physical dimensions in the consumer’s hand for a semi-personalized grip. A true pint with custom size.
The size of a beer bottle communicates much more than you can imagine. These emerging and sharing bottle sizes are transforming the standards of beer packaging and changing the way we serve, drink and socialize.
Although it is clear that size does matter, shape is another important aspect to consider when packing your best beer.
THE FORM: THE HANDSHAKE OF YOUR BEER
How would you define the physical space that your bottle will occupy on the shelf and in the hands of consumers? The shape of the bottle is the handshake of your beer and the essence of your brand identity.
Think of your beer and your beer brand as if it were a person. Now describe that person. Are you a friendly, formal or seductive person? Is he the extravagant uncle, the girl next door or the barbecue friend? Its shape helps define the character of your beer.
Think of the stereotype of the silhouette of a beer bottle. The first way that comes to mind is a long-necked beer bottle. The design of this bottle has key dimensions adopted by large and small brewers. In addition to its iconic and long neck, this bottle has familiar round shoulders and a label panel with a pronounced slit. This protects the label from chafing and offers great flexibility in labeling and stamping options.
The long neck format conveys a strong and modern foot design, chosen by a wide variety of brands. It is certainly a friendly and familiar form of beer bottle. Although the long neck shape is a safe bet, other ways can increase the value and recognition of your brand.
The historical and masculine shape of the Belgian beer bottle conveys its traditional heritage and is a point of reference in the old world of beer, and in turn alters the visual expectations that form around the bottle shapes. The double shoulder helps prevent yeast solids from transferring to the glass when pouring and clouding the beer. This makes it a popular choice for wheat or Belgian-style beers. Stouts, Porters and other dark beers also combine very well with this bottle.
A more modern version of this bottle, which comes from a distant past, has a stepped cleft in the heel and just below the shoulder. These benchmarks provide protection for the label against chafing during the production and packaging of your beer. With a pronounced old-world merchant personality, brightness and friendly appearance, the Belgian beer bottle would be the perfect container for a Hobbit’s favorite drink, for example.
As the name implies, this shape is inspired by champagne bottles. Originally, this bottle form was used to pack the highest levels of CO2 that the first bottled beers often needed. The champenoise bottle is characterized by its elegant and distinctive S-shaped long neck. The impact of this design lies in a geometry with a large composite surface that reduces the amount of labeling available on both the main label panel and the panel of the neck, although in spite of this, it provides multiple labeling options.
To maintain the elegance of its profile, the champenoise-shaped bottle usually has a more subtle label groove than that of the Belgian or long-necked beer bottle. An accentuated and contemporary shoulder offers special decoration options with engraved glass. The champagne profile epitomizes the beauty and balance of the female figure. This elegant and voluptuous bottle shines during the victories, celebrations and achievements of life.
CHUBBY AND STEINIE
A low and compact bottle is often known as a chubby bottle or, originally, a steinie. Created at the time of the ban, steinie owes its name to its shape similar to a mug (in English, stein) of beer. This low and compact design provides a wider diameter. Although there is a larger panel for the main label, the lack of neck generally reduces the cost of additional labeling.
These bottles are disruptive on the shelf and have several operational advantages, including easy handling because they have a lower center of gravity. Its robust stature also occupies less space for the bottle maker, the brewery, the retailer and the end user. The bottle is fashionable for its nostalgic appearance and its feeling of robustness in the consumer’s hand. It conveys a familiar feeling with a contemporary voice. The plump and steinie profile epitomizes a strong and reliable friend with an adventurous and charismatic spirit. A sociable young man who is competent outdoors and, at the same time, refined at a Sunday dinner with friends or family.
The color communicates the positioning of the product and the brand, while playing a role in protecting your beer. The color of a glass bottle is literally molded inside the container, which gives it a natural characteristic of depth. The color can be enhanced with the shape, with an engraving and the variable thickness of the glass. And more importantly, glass bottles combine color with translucency, which helps show and improve the natural visual properties of beer. There are three basic colors of glass available.
The oldest and most used color for beer bottles is amber. Most reserve bottles are available in this color. Amber is perhaps the most identifiable color for beer bottles. Announces to the consumer that the bottle is full (or should be full) of beer.
Amber glass provides excellent protection against ultraviolet radiation, blocking all wavelengths below 450 nm. This protection protects the quality of your brand by ensuring that the taste of your drink will remain intact, without disturbances or alterations.
While amber is the most distinctive and historical color of beer bottles, highlighting on the shelves is increasingly vital in the sea of craft beers. Those looking for a color that is visually more disruptive should consider using white or green glass bottles.
White is another of the most common colors in beer bottles. The transparency of this color shows the real color of your beer. Stresses the visual aesthetics of beer in all its splendor. Due to their lucidity, beers bottled in white glass should not require strict protection against ultraviolet light. UV-stable ciders and flavored malt drinks are often bottled in white glass.
To have a greater visual impact, you can consider using green glass. It transmits a slightly nostalgic historical character and goes well with beers and brands with an older style. Green glass provides slightly greater ultraviolet protection than white glass, but not as much as amber.
APPRECIATIONS ON OTHER COLORS
The color is a fabulous substrate for applied enameled labels (ACL, Applied Ceramic Labels), self-adhesive labels (PSL, Pressure Sensitive Labels) and die-cut labels with windows or special shapes that seek to use the natural color of the bottle as a background. No matter how important the color is for your brand, do not sacrifice protection if the color of the selected glass does not provide the UV protection your beer needs. After the shape, color is the next characteristic that the eye pays attention to. The color of the bottle and beer, and how these two colors work together, will have an impact on the way consumers see and experience your brand.
Top rating glass beer bottles for you
- 12 oz. Beer bottles
- Standard crown cap closure
- 24 bottles per case
- Reusable Amber Glass Bottles
- 16 oz. capacity
- Wire Swing Cap
- Airtight Rubber Seal
- Pack of 12
- HEAVY DUTY CLEAR GLASS – Rated to 4 bar / 58psi, ideal as beer or kombucha bottles
- CHALKBOARD LABELS & PEN: 18 chalkboard labels and a liquid chalk pen
- STRONG SWING TOP CAPS – 204 Stainless steel. Durable plastic caps. Dishwasher safe
- PERFECT CHRISTMAS GIFT – Homemade holiday gift for those who love storing beer, Kambucha, limoncello, and more!
- SAFE PACKAGING – Double bubble wrap sleeves, 3ply dividers in a 5ply export carton
- Product Dimensions: 16 x 12 x 12 inches
- Heavy duty glass
- Keeps contents fresh
- UV and blue light protected
- Make Homebrewing a Breeze: G. Francis Swing Top Bottles are perfect for making your own brew from scratch
- Protect your Brew: amber glass deflects harmful UV rays
- Pick Your Size: 16.9 ounce (500 ml) bottles are available in 6 or 12 packs
- Safe and Reusable: bottles are dishwasher safe; simply clean and fill again
- Premium Swing Top Caps: get the perfect seal every time with convenient, wash & reuse swing caps